UNIQLO

Description

The team at Razorfish was tasked with creating a brand voice that would ultimately bring international attention to the Japan-based clothing company. Together, we devised a voice that is practical, clear and respectful, echoing the tenets of UNIQLO. Along with assisting in establishing the voice guidelines, I provided copy for special design collections, as well as new merchandise. I also ensure that the voice remains consistent throughout the online experience.

For
UNIQLO